The Snore-tastic Performance of Macword: The End of a Golden Era?

If the lack of news is signified as good news, then Apple may very well claim the best laurels and prop it on its temple. During the yearly held Macworld tradeshow that was conducted in the city of San Francisco this day, the computer giant had pieced together a keynote that was worth ninety minutes long only for it to be the most surprising one in the entire history of Mac. Thanks to such a keynote, the reign of Apple might possibly come to an end.

Doomsday-like Approach to Mac Keynote Speech

To sum it up, the keynote basically indicated that it had nothing that would tempt the taste buds of the consumers. The company had kept a very remarkable domination over the computer industry with its decade long performance of nothing less than stellar, but there is an end to all good things. The past ten years proved that with Steve Jobs as the Apple Chief Executive Officer and the obvious star of Macworld (who is simply oozing with power to thrill those who are faithful patrons of Apple products) and the bearer of really great keynotes had failed to show himself. A couple of weeks ago, the company Apple announced that their star would actually skip this year’s Macworld trade show. The replacement who would deliver the keynote speech? All eyes should feast on Phil Schiller instead, who had been tasked with reporting the keynote as the marketing chief of the company.
 

Jobs’ Further Declining Health

This simply added fuel to the fire that has been consistently blazing ever since people heard the news about the health condition of Steve Jobs. According to officials, he has beel sick for around a year now. But digging deeper than this would yield the fact that Jobs had pulled out from the Macworld event – and other such taxing events – is because he has nothing new to address his followers with. The task unfortunately ended up on Schiller’s lap, who is of course a true blue Apple fan but not really at par with the skills and presence projected by someone like Steve Jobs.

Schiller had painfully limped all throughout the initial hour that the new features that were built in the latest version of iLife and iWork had been presented to the audience. He staggered his way through explaining the new desktop software programs of Apple that were geared towards producing movies, managing photographs and digital images, and also creating and extending spreadsheets. Polite people would call it bad, but brutally honest ones would call it awful and downright unbearable. There were a lot of groaning coming from the press pool who had lost interest in what he had to say and instead busied themselves by checking out their iPhones and Blackberries.