Overhaul for giant Yahoo Inc.

Yahoo Inc, the most heavily trafficked site on the Internet, is moving ahead with its radical redesign of its homepage. The will allow users a personalized view of the wider Web.

The Internet media giant has to deliver on year-old promises to transform Yahoo from a network of more or less limited properties into "starting points" that help consumers navigate their way to the rest of the Web quickly.

"We are going to put what matters to you most at your fingertips," said Tapan Bhat, the senior vice president in charge of "front doors" — the main destinations at Yahoo, including Yahoo.com, MyYahoo and the Yahoo toolbar.

The new Yahoo home page features a tab on the left hand column of the page with links to the user's favorite sites. It functions as an alternative to other navigation buttons like bookmarks, link bars or browser tabs, he said.

In its simplest sense, Yahoo is blending the broadcast, editorially-controlled view that Yahoo.com has long offered with the personalized, self-selected view of information that the company's MyYahoo service has long offered. It mixes things users know they want, with the serendipitous or unexpected.

Blending it with personal touches

"For the first time, we are going to marrying those two to take the best of both," Bhat promised.

The changes, which Yahoo is testing on only a small group of users initially, will lead to a full-scale overhaul later. Two years ago, the last such redesign of Yahoo.com took up to six months to fully implement, the Yahoo executive said.

A spokeswoman said Yahoo planned to invite a random sample of its users amounting to less than 1 percent of audience. The tests will be conducted in Britain, France, India and the United States, Bhat said.

The new home page relies on efficient personalization technology that allows users who have signed into their Yahoo account to see when new information arrives not just on Yahoo sites, like e-mail or news, but off-Yahoo on sites such as eBay Inc auctions or Google Inc's Gmail service.

Instead of whisking people to these sites, users can see a preview of the information while staying on the home page, which allows them to quickly navigate across a range of their favorite sites. The Yahoo home page attracts around 100 million U.S. users a month and 300 million worldwide, Bhat said.